71.Conrad is considering the purchase of a laptop computer. He has decided that he will not spend more that $1200, the computer must weigh no more that 4 pounds, and battery life must last at least 4 hours. He has similar minimum requirements for a few other criteria he is using to evaluate alternatives. If an alternative does not meet ALL of these minimum requirements, he will not consider it further. Which decision rule is Conrad using?
A) conjunctive
B) disjunctive
C) lexicographic
D) elimination-by-aspects
E) compensatory
72. Given the following minimum standards (cutoff points) Price = 3, Quality = 4, and Ease of use = 3, which of the following computers would be chosen using the conjunctive decision rule?
A) IBM
B) NEC
C) Compaq
D) There’s not enough information to decide.
E) None of the above computers would be chosen.
73. Given attribute cutoffs of Price = 5, Quality = 5, and Weight = 4, which of the following would be chosen using the disjunctive decision rule?
A) NEC
B) Compaq
C) IBM
D) Compaq and IBM would be considered further.
E) Compaq and NEC would be considered further.
74. Which decision rule establishes a minimum level of performance for each important attribute (often a fairly high level), and all brands that meet or exceed the performance level for any key attribute are considered acceptable?
A) conjunctive
B) disjunctive
C) lexicographic
D) elimination-by-aspects
E) compensatory
75. Which decision rule requires the consumer to rank the evaluative criteria in terms of their importance and to establish a cutoff point for each criterion, and all brands are first considered on the most important criterion, the second most important, and so on until only one brand remains?
A) conjunctive
B) disjunctive
C) lexicographic
D) elimination-by-aspects
E) compensatory
