Taking advantage of the trend in multi-generational housing, Madison Builders is aggressively marketing its “home within a home” concept, which features a grandparents’ mini-home incorporated into a large single-family house. Which environmental force is Madison Builders counting on for its future home sales?
Question 1 options:
Social
Competition
Economic
Political
Technological
Question 2
Reindeer Games, a new Christmas-themed video, pizza, and ice cream restaurant targeting families with young children, is located in an area that is also home to Chucky Cheese and a bounce activity center. As both of the latter are well established, the owner of Reindeer Games decided to launch her business with pricing on games and pizza parties about 20% lower than her competitors. What pricing strategy is Reindeer Games using for their launch?
Question 2 options:
Value-added
Penetration
Skimming
Cost-plus
Everyday low prices
Question 3
____________ refers to socially and environmentally responsible marketing that meets the needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
Question 3 options:
Evangelism marketing
Affinity marketing
Sustainable marketing
Database marketing
Ambush marketing
