MBA 599 – Strategic Management Case Project
Phase 1 – Modules 1-3(Outline for Strategic Management Case)
· Introduction of the company (limit to a maximum of three single-spaced pages).oDescription of the firm and its products
oCompany history (brief history, critical events, competitors, leadership), including strategicelements of its history
o Vision and mission statement
o Assessment of mission and vision
· External assessment
o EFE and CPM with strategic implications
o Analysis of competitive position, opportunities, and threats
· Internal assessment
o IFE with strategic implications
oFinancial ratio analysis with key conclusions and implications for strategic choice oOverall analysis of internal capabilities and implications for your strategic decisions
Module 1: Select company and secure instructor approval. Once approved, create plan outline, insert current mission and vision.
Module 2: Complete an EFE and CPM for your company (including analysis and conclusions) and insert in your working draft which you will hold until you submit Phase 1 during Module 3. .
Module 3: Complete an IFE and calculate financial ratios (including analysis and conclusions) for your company and insert in your plan to submit at the end of Module 3.
Submit all of Phase 1 to the Dropbox no later than Sunday 11:59 PM EST/EST of Module 3. (This Dropbox basket is linked to Turnitin.)
MBA 599 – Strategic Management Case Project
Phase 1 – Modules 1-3(Outline for Strategic Management Case)
· Introduction of the company (limit to a maximum of three single-spaced pages).oDescription of the firm and its products
oCompany history (brief history, critical events, competitors, leadership), including strategicelements of its history
o Vision and mission statement
o Assessment of mission and vision
· External assessment
o EFE and CPM with strategic implications
o Analysis of competitive position, opportunities, and threats
· Internal assessment
o IFE with strategic implications
oFinancial ratio analysis with key conclusions and implications for strategic choice oOverall analysis of internal capabilities and implications for your strategic decisions
Module 1: Select company and secure instructor approval. Once approved, create plan outline, insert current mission and vision.
Module 2: Complete an EFE and CPM for your company (including analysis and conclusions) and insert in your working draft which you will hold until you submit Phase 1 during Module 3. .
Module 3: Complete an IFE and calculate financial ratios (including analysis and conclusions) for your company and insert in your plan to submit at the end of Module 3.
Submit all of Phase 1 to the Dropbox no later than Sunday 11:59 PM EST/EST of Module 3. (This Dropbox basket is linked to Turnitin.)
