Read Attached case study. Answer questions, about a paragraph each question
1. Describe how MinuteClinic puts the following promotion
strategies to work for them: stressing tangible
cues, using personal information sources, creating a
strong organizational image, and engaging in postpurchase
communication. What else could they try?
2. Are MinuteClinic’s services customized or standardized
for patients? Do they incorporate any elements of
mass customization?
3. In what way did MinuteClinic demonstrate reliability
and responsiveness during the flu outbreak
in Minnesota? How did it impress customers with
tangible physical evidence that the clinics cared about
them?
4. How important has MinuteClinic’s place (distribution)
strategy been to the company’s success? Which elements
does MinuteClinic focus on with its marketing
mix? Why?
Read Attached case study. Answer questions, about a paragraph each question
1. Describe how MinuteClinic puts the following promotion
strategies to work for them: stressing tangible
cues, using personal information sources, creating a
strong organizational image, and engaging in postpurchase
communication. What else could they try?
2. Are MinuteClinic’s services customized or standardized
for patients? Do they incorporate any elements of
mass customization?
3. In what way did MinuteClinic demonstrate reliability
and responsiveness during the flu outbreak
in Minnesota? How did it impress customers with
tangible physical evidence that the clinics cared about
them?
4. How important has MinuteClinic’s place (distribution)
strategy been to the company’s success? Which elements
does MinuteClinic focus on with its marketing
mix? Why?
