Discussion and Reflection – 550 to 600 words
Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?
Write a position statement for yourself to convince your favorite company to hire you.
Reflection Topic – Positioning
Learning Objectives:
- Understand the concept of positioning and its importance.
- Learn how perceptual maps facilitate an understanding of a company’s or brand’s position in the marketplace.
- Introduce the positioning matrix.
- Identify the essential elements of a positioning statement.
Assignment
Activity: Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?
The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.
