Select an article from Business Week,
Forbes, Wall Street Journal, etc. that you think describes some internal factors for
a specific company. Answer these questions and be specific. – 25 pts.
o Identify and discuss two internal factors, using information from chapter 4,
for the company in the article. Within your discussion determine and discuss
whether the factor is a strength or weakness for the company.
o Based on what you know about the company, thoroughly explain which generic
company strategy (chapter 5) makes the most sense for them.
o Identify two pitfalls of this strategy that are most important for this company to avoid and
explain why.
Be sure to follow all aspects of the Grading Requirements found on the D2L Content
page and in the syllabus.Select an article from Business Week,
Forbes, Wall Street Journal, etc. that you think describes some internal factors for
a specific company. Answer these questions and be specific. – 25 pts.
o Identify and discuss two internal factors, using information from chapter 4,
for the company in the article. Within your discussion determine and discuss
whether the factor is a strength or weakness for the company.
o Based on what you know about the company, thoroughly explain which generic
company strategy (chapter 5) makes the most sense for them.
o Identify two pitfalls of this strategy that are most important for this company to avoid and
explain why.
Be sure to follow all aspects of the Grading Requirements found on the D2L Content
page and in the syllabus.
Unit 5: Organize, Implement, and Control the Marketing Plan
Unit 5: Organize, Implement, and Control the Marketing Plan