Course MKT220-750 (Fa14): BASIC MARKETING CONCEPTS
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Question
QUESTION 1
As Justin works on the prototype of a new action-oriented computer game, he is engaging in which phase of the new-product development process?
a. Product development
b. Screening
c. Commercialization
d. Idea generation
e. Test marketing
2 points
QUESTION 2
Kara is a member of the product development team at a company that manufactures sports equipment. During a recent meeting, one of the team members asked “What level of quality are we building into the camping gear?” Based on this question, Kara and her team are most likely in the ____ phase of new-product development.
a. test marketing
b. product development
c. concept testing
d. commercialization
e. business analysis
2 points
QUESTION 3
The Home Depot differentiates its product offerings from its competition with stores like Sam’s, by offering delivery and installation, financing arrangements, and repairs. The Home Depot is differentiating through
a. company features.
b. product features.
c. customer services.
d. company quality.
e. product ancillaries.
