Kellogg’s released two new products in 2020: Mermaid Waffles and Unicorn Waffles: https://www.bestproducts.com/lifestyle/a33564605/kelloggs-unicorn-and-mermaid-waffles/. You have been tasked with creating an IMC campaign for the new products. Create a PowerPoint presentation and include the following:
- Set 1-2 goals
- Choose your campaign theme (i.e. consistent/central message)
- Identify your target audience
- Decide how you will share your message (i.e. elements from the promotional mix)
- Provide one example from your IMC campaign (i.e. in-store promotion, commercial, print ad, social ad, radio spot, etc.)Kellogg’s released two new products in 2020: Mermaid Waffles and Unicorn Waffles: https://www.bestproducts.com/lifestyle/a33564605/kelloggs-unicorn-and-mermaid-waffles/. You have been tasked with creating an IMC campaign for the new products. Create a PowerPoint presentation and include the following:
- Set 1-2 goals
- Choose your campaign theme (i.e. consistent/central message)
- Identify your target audience
- Decide how you will share your message (i.e. elements from the promotional mix)
- Provide one example from your IMC campaign (i.e. in-store promotion, commercial, print ad, social ad, radio spot, etc.)
