Discuss on Complementary resources of external actors
Complementary resources of external actors: outside/ external, not related to the company (the company does not own nor control them, but the company needs them to be successful in international markets)
Examples of external actors: suppliers, distributors, government, research institutes, research company, consulting company, even competitors, joint venture partners, technology providers, licensor, etc.
The costs and benefits of using these external actors?
Complementary resources of external actors: outside/ external, not related to the company (the company does not own nor control them, but the company needs them to be successful in international markets)
Examples of external actors: suppliers, distributors, government, research institutes, research company, consulting company, even competitors, joint venture partners, technology providers, licensor, etc.
The costs and benefits of using these external actors?
