- Propose a major (= strategic) decision facing your chosen enterprise
- Evaluate the decision, emphasizing its financial, project, operational and informational management aspects
- Develop a plan of action for the enterprise to employ to make and then implement the decision.
For example:
- One major decision facing Amazon.com, Inc. is which additional countries to enter to do business
- One major decision facing Apple, Inc. is how to regain the market share its smartphones have recently lost to competitors around the world
- One major decision facing Google LLC is how to avoid being charged as a monopolist enterprise in the United States.
- One major decision facing Facebook is how to identify and monitor fake accounts that can be harmful to individuals and the public.
Format for the paper: The paper should be 11 – 12 pages long, excluding the cover page, executive summary, and reference list.Include
- A cover page with a meaningful report title
- A one page executive summary that highlights the key results and recommendations
- A half-page introduction that describes the report purpose and contents.
- Headings and subheadings to improve the paper’s readability.
- Conclusion describing the key points of the report.
- Double-spaced, written in size 12 New Times Roman font.
- Citations and references list in APA format
- Page numbers on all pages
