1) Which of the following is/are essential to any comprehensive definition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofit organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the flaws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifies a very dynamic process
D) All of the above.
E) None of the above.
8) The first question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofit organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofit organizations and trade associations
12) According to a University of Georgia survey of 2005 graduates, the average starting salary for
public relations practitioners is ________.
A) $25,000
B) $22,000
C) $16,500
D) $30,000
E) $20,000
