Rubrics:
Answers incorporates topic of reading into response, and adds personal reflection (knowledge gained from reading and applied or reflection on)
*The teacher is looking for personal experience/examples related to the reading. Please provide lots of examples
Discussion Board Question [DBQ] #1 There is a long list of marketing gimmicks that can be used togain a competitive edge. “Zeigarnik Effect” is one of them coined after a research madeby a Russian psychologist Dr. Bluma Zeigarnik. Name one advertisement that illustrates the Zeigarnik effect. Attach the advertisement or a link and explain how your advertisement illustrates this effect.
DBQ#2 What is another tactic you have seen (other than the Zeigarnik) that advertisers have used that gained your attention? Name one, and attach example or link.
Rubrics:
Answers incorporates topic of reading into response, and adds personal reflection (knowledge gained from reading and applied or reflection on)
*The teacher is looking for personal experience/examples related to the reading. Please provide lots of examples
Discussion Board Question [DBQ] #1 There is a long list of marketing gimmicks that can be used togain a competitive edge. “Zeigarnik Effect” is one of them coined after a research madeby a Russian psychologist Dr. Bluma Zeigarnik. Name one advertisement that illustrates the Zeigarnik effect. Attach the advertisement or a link and explain how your advertisement illustrates this effect.
DBQ#2 What is another tactic you have seen (other than the Zeigarnik) that advertisers have used that gained your attention? Name one, and attach example or link.
