You are a marketing consultant with a major public relations firm brought in by Burton Snowboards over a current boycott. What seems like a simple maneuver for a PR firm could have more facets you realize. Discuss 2-3 different strategies Burton could respond with, and make a recommendation based on strategy.
Attach is the case study. It is actual due today 11/16 my 10:00pm
You are a marketing consultant with a major public relations firm brought in by Burton Snowboards over a current boycott. What seems like a simple maneuver for a PR firm could have more facets you realize. Discuss 2-3 different strategies Burton could respond with, and make a recommendation based on strategy.
Attach is the case study. It is actual due today 11/16 my 10:00pm
