Wholesaling includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.( )Page Ref: 392
Shopper marketing involves focusing the entire marketing process—from product and brand development to logistics, promotion, and merchandising—toward turning shoppers into buyers at the point of sale.( )Page Ref: 374
Department stores carry narrow product lines with deep assortments within those lines.
( )Page Ref: 375
Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save time or money.( )Page Ref: 375
Full-service stores usually carry more specialty goods for which customers need or want assistance or advice.( )Page Ref: 375
In recent years, convenience stores have redesigned their stores to closely focus on serving their primary TARGET market made up of young, blue-collar men.( )Page Ref: 377
Superstores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services.( )Page Ref: 377
Supermarkets sell a limited selection of goods at deep discounts to consumers who pay membership fees.( )Page Ref: 376
