What unintended effect did Bernays and Fleischman’s classic “Torches of Freedom” campaign of 1929 have?
a. made the tobacco companies millions of dollars
b. set the stage for a surge in smoking by women
c. helped to advance feminism in America
d. changed the way advertising and PR was done
Howard was very surprised and impressed that his PR firm’s big announcement went so “viral” so quickly. Literally millions of people had seen the news through various social media sites and portals. This was the true essence of which of the following?
a. a webcast
b. the snowball effect
c. live streaming
d. on demand
One of the main ethical dilemmas facing public relations practitioners is the tension between _________.
a. serving the public versus serving a certain corporation or organization
b. working for a company versus working for the members or workers of a company
c. working in the private versus the public sector
d. presenting research in an unbiased fashion versus creating persuasive products
Which of the following is TRUE of advertising and direct marketing?
a. The PR function sometimes utilizes one, but never both together.
b. They are integral to the PR function.
c. They are completely separate from the PR function.
d. They are not central to the PR function, per se.
According to the definition established by early theorists, which of these would be a clear example of propaganda?
a. A radio program designed to answer questions people might have about how the Affordable Care Act is progressing.
b. A television program launched by the United States to show farmers in Mexico how to properly harvest their crops.
c. A radio program launched by the United States to convince citizens of the Soviet Union to give up on communism.
